Binance Exchange Binance launched its own Token - BNB - mid July 2017.
BNB is used in Binance as a way to reduce fees.
Binance has a exchange fee of 0.1%. In Comparison - Bittrex has a fee of 0.25%.
When using BNB - this fee is reduced by 50%.
The amount is automatically calculated and reduced from the BNB Tokens in the wallet.